Gold appeal in India
As in other civilizations, Indian society throughout its history has considered gold jewellary to be opulent items that are fit to be worn by the upper strata of society. While it cannot be denied that Indians in particular have a soft spot for gold necklaces and other ornaments, gold has special significance for people across the world. In Indian culture, the metal takes on religious connotations and is linked with preeminence, splendor and attractiveness.
The sanctity of gold to Indians
